
The English Premier League has once again proven, beyond a shadow of a doubt, that it is completely out of touch with its audience, technology, and basic logic. They announced yesterday that they would be suing YouTube and its parent company Google for alleged copywright infringement, due to the fact that Premiership highlights have ended up on its website.
First of all, the Premiership is not losing any money from this. Yes, their “property” is being used in an unauthorized fashion. However, it isn’t lowering viewership of the actual product. Viacom has at least a point, that if all of the Daily Show clips are online people won’ t watch the actual show. But, no one can put an entire Premier League match on YouTube, nor would anyone want to watch it. If someone wants to watch the match, which is assuredly the preferred method, they will do so. Since, the Premiership just signed in total 2.7 billion GBP worth of deals for the next three seasons, there isn’t exactly a crisis here.
Second, the fact that so many people are going to YouTube for the highlights should have set off some alarm bells. There is a market for this! One that can be exploited for profit! They could do a number of things with this to make money.
They could charge a small subscription fee and post the videos on their own website. They could charge for advertising on the website and in the video highlights themselves and make a large amount of money.
Another route could be to make the week’s highlights available for download through the TV Shows format on iTunes for a small fee.
Or, if they were really feeling generous, they could follow the lead of other sports leagues and networks and simply have their own section on YouTube where one could view goals and highlights and give them to the fans for free, while still charging for advertising.
Taking one of these routes would make sense and make money. Instead, they are suing YouTube. This doesn’t keep the videos off the web, since there are numerous other sites where one could go to find the videos. It denies people who want it access to your product. It prevents you from making money. It bogs you down in years of nebulous legal disputes. There is no reason to do this. It is just plain stupid to not make these videos available online. But then again what else would one expect from the Premier League?
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Posted by tyduffy
